Commercial real estate is a wonderful asset in your portfolio since it offers impressive returns for your investment. The average return for a commercial property in the United States is over nine percent, making it a viable option for growing wealth. Having stunning properties is an excellent start, but marketing to potential property buyers is crucial to generate those returns.
A lack of a marketing strategy is one of the worst commercial real estate marketing mistakes. Your property will sit empty if you fail to reach your target audience, resulting in a wasted asset with no returns.
Fortunately for your portfolio, you’ve found this eye-opening guide to the seven mistakes you avoid when advertising real estate online for your business. Continue reading to list your commercial real estate for sale today!
Table of Contents
1. No Marketing Strategy
You’re setting your commercial real estate business for failure if you don’t develop a marketing strategy in advance. Your marketing strategy is the roadmap you’ll use to reach your desired audience when listing your property. The marketing process is continuous rather than a one-time event.
Using every medium available when listing your property to potential buyers is critical. Free resources like social media and real estate listing websites are the perfect route to get your property in front of more eyes.
Determine your objectives with your real estate marketing strategy. Your goals should be measurable, and you’ll need to find the right marketing metrics. Know who your target market is to develop an effective marketing plan.
2. Targeting the Wrong Audience
Marketing your commercial properties to the wrong target audience will waste time and money. If you want to succeed with commercial real estate, the right target audience will help you bring in that revenue. Your content will fall flat if you don’t know who you’re catering to since the message will get lost.
A buyer persona is an excellent starting point when determining your ideal tenant or customer. This is the person you want to reach and conduct business with. When developing a marketing plan, research your past clients to find out who your ideal customer is.
Understand the demographics of past customers to reach your future customers with the best message. These attributes will put you on the right track to market to the perfect target audience.
3. Creating Poor Content
Quality content goes a long way when you’re advertising real estate online. A lack of content is the worst option, but poor content isn’t much better, and it starts with your listing and photographs. Your commercial real estate photography is your company’s first impression on your target audience, and you’ll only get one shot to capture their attention.
Most members of your target audience will have hedge funds and private equity. Reaching these big players is a challenge if you’re putting out content that needs more quality and substance. Focus on the quality of your content rather than the quantity when listing your commercial property.
Your message should be about what you and the property can do for the customer. Drone videos, virtual tours, and professional photography will let you show the best aspects of your property. These content creation ideas make building excitement for your audience a breeze.
4. Using the Wrong Keywords
Keywords play a massive role in attracting the best tenants and buyers. Don’t write off the importance of SEO when advertising real estate online. The right keywords will prevent you from missing opportunities to reach interested buyers.
Avoid using keywords that are too broad for your audience. You need to use keywords that drive your ideal customer to visit your site or contact you about the property. Long-tail keywords are the best route to generate organic traffic and gain more interest when marketing your properties.
5. Not Using Social Media
Social media is the best marketing medium at your disposal. An estimated 90 percent of the US population uses social media regularly, making it an incredible resource to reach your ideal customer. Add in the costs of starting a social media account, and you’re looking at practical and free online advertising.
Many commercial real estate agents fail to get the most from social media for advertising online. Facebook, LinkedIn, and Instagram are all worthwhile choices for your marketing plans. Use your content and professional photography to capture the attention of your target audience with fun and engaging posts.
6. Intimidating Leasing Process
You’ll scare many potential property buyers and tenants away if you make your leasing or buying process sound intimidating. These customers are looking to you to make life easier as they purchase or rent a commercial property. A complex process will add stress and difficulties to the situation.
Make access to information about your properties simple for your target audience. Brochures, documents, and contact information should all be easy to access and use so these ideal customers can reach out to you. An easy process gives your potential customers peace of mind when working with you.
7. Lacking a CTA
Your call to action is crucial for a successful real estate marketing strategy. It’s one of the worst commercial real estate marketing mistakes since it’s the last piece of the puzzle to get your ideal customer to take action and rent or purchase your property.
Always include your phone number and email address for quick access. This information should be easy to find on your website, brochures, and business cards. A click-to-call button is another CTA option to build interest with potential customers and add convenience to the shopping process.
Avoid These Commercial Real Estate Marketing Mistakes
Making common commercial real estate marketing mistakes will set your business back since you won’t reach your ideal customers with your message. Using quality content and professional photographs will help you create a positive first impression, and including a call to action makes the shopping process a breeze. Use free marketing tools like social media to engage with potential property buyers.
Are you ready to generate more revenue from your commercial properties? Explore our marketing and real estate articles for more valuable insights today!
