In recent times we have seen a significant increase in the use of 3D animation in TV series, ads, and games. People started using 3D animation during the 1960s. However, it gained popularity in the mainstream when Toy Story was released in 1995.
Now, 3D animation has evolved with the passage of time. Nowadays, businesses use 3D animation in their marketing videos to make them more appealing. It helps in explaining complicated concepts easily.
Here in this blog, we will discuss what 3D animation is and how to create it.
Firstly, you need to produce 3D objects within a virtual space. You can use a 3D modeling tool or 3D software to create 3D animations. 3D animation software enables users to adjust shadows, reflections, texturing, and create 3D models.
You can manage the quads and polygons to create a model you can use in the rendering and animation stages.
Animation and Layout
Place all the characters in scenes and add movement to them through animation software. The initial steps might be complicated for animators as the movements are harsh and unnatural. The reason is that the animator can only produce the last and first posture of the motion. This process is also known as keyframes.
After this process, animators add lighting, adjust the angle and decide the complexity of the frame.
After creating a 3D object, the next step is texturing, in which animators create the outer layer of the object. It allows animators to create clothing, skin, or hair for a character. In animation studios, texture artists manage this animation process.
Skinning and rigging
Creating your animation’s muscular skeleton is known as rigging. Riggers make these functional skeletons for 3D animation productions. Character rigs enable the joints and moving components of the item, enabling realistic movement.
The next phase is smoothing out these joints, which you can think of as creating the skin that contains the object’s inner mechanics.
After creating a 3D object or character from scratch, you can now animate them using a series of steps. In this process, the entire storyboard is animated to bring the script to life.
Creating 3D animation using a graphics processing unit is known as rendering. The render equation must be inputted into the software in order to produce an all-animated sequence. This procedure allows the pattern to incorporate aspects like texture mapping, shadows, motion blur, depth of field, reflection, translucency, shading, etc.
For 3D animation projects, search for the best video animation companies and choose a 3D animation company that has a vast experience in this domain and outsource your projects to them.
VFX & Compositing
Compositing is the process of combining multiple render passes to create the animation. It is a technique for improving elements like colors, shading, lighting, etc. This technique can add layers to an image or multiple images.
The addition of visual effects is quite similar to that of compositing. You can use a compositing tool and use the features of illusions and visuals that improve the animation style. Users can add characters as individual renders and apply them to the original animation.
Though strictly storyboarded, animation typically requires editing to time out the sequences, edit the scenes, and enhance the sound.
Animation’s audio elements are all produced at a sound studio. This includes the score’s recording and every musical element needed for the animation. The music is combined to go along with the visuals.
The creation of all the essential sound effects for the composition is known as foley. These audio components go through a sound edit and mix when finished to ensure they match the action.
Animation is done! It’s time for the final render after every element has been animated and modified. You can press the render button and apply the finishing touches.
Pros of 3D Animation
Over the past ten years, 3D animation has taken the lead in advertising and marketing. Because of its beneficial effects and advantages, 3D animation has gained immense popularity. Here are just a few of the benefits of 3D animation.
Impressive Visual Appeal
In contrast to 2D animation, 3D animation adds a third dimension to create depth and space. It brings animations, cartoon characters, and things to life and entertains the viewers.
In the digital space, client attraction is greatly influenced by visual attractiveness. It not only enhances the brand’s reputation but also enhances conversions. 3D animated graphics are essential to catch viewers’ attention; this is where a brand succeeds.
Many video animation companies offer 3D animation services, and you can search and connect with any credible company for your projects.
Motion Enhance Communication
Greater opportunity to interact with the audience through movement is offered by 3D animation. The perfect movements can be applied to draw in audiences or provide comic relief.
Animations that are smooth, dynamic, and fluid encourage viewer engagement. The audience appreciates 3D animation because it easily reflects sharp imagination, quick movements, and details.
Furthermore, only the 3D animation method makes motion communication a reality. As a result, businesses use 3D animation to capture viewers’ attention and maintain their prominence.
In a Nutshell
3D animation has changed the dynamics of the animation industry. Nowadays, businesses use 3D animation videos for their marketing strategy. After reading this article, you will be able to learn about 3D animation and how you can create 3D animation.
Marketers prefer to use 3D animation videos to enrich their promotional activities. Many companies use animated explainer videos to convey their brand’s message to the audience.
The best thing about animated videos is that you can use animated characters in these videos. Viewers can emotionally connect with the animated ads because of the visually appealing characters.
So, if you are not using animation videos, you are missing an opportunity to target new market segments. It is the right time to invest in 3D animation to enhance your marketing.