Having a great website can be a game-changer for businesses. It allows companies to promote themselves online and act as a 24/7 salesperson to customers.
And when customer interactions increased for 51% of business websites, it makes sense to create a great one for your company.
You can’t afford for your website health to get too bad if you rely on it to grow your business. Below are five signs that you need to do some website maintenance.
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1. You Have Outdated Software
Most websites use software to run these days. They aren’t basic HTML anymore. They use pre-built software with management systems to make things easier for web admins.
But software can go out of date over time — especially if you add extra plugins for more features. Regularly update your software to get the latest features and protect yourself against the latest security threats.
2. The Mobile Experience Suffers
You don’t only have to concern yourself with desktop users today. Much of the internet traffic comes from mobile devices. This means you provide a bad experience to most visitors without a mobile design.
Most website owners solve this problem by investing in a responsive website redesign. The design will adapt based on the screen size it detects — which means you can offer an excellent experience for everyone.
3. Things Are Slow
People expect a speedy website today. With so many options available, people don’t wait more than a few seconds for a website to load. If they do, the chances are good that they’ll head to another website.
If you don’t maintain your website, it can slow down over time — whether it’s because of bloated website code or unoptimized images. Fix your page speed to create a better website experience.
4. Lack of Organic Traffic
One of the best parts about having a website is ranking on Google. You create content people want to see, and Google rewards you with traffic.
But depending on your website design and content, you may not get any traffic from Google. If this is the case, audit your website for SEO issues and take action to improve it for Google.
5. Low Conversions
The ultimate goal of your website is to get customers. You find leads elsewhere on the internet and send them to your website to convert. But if you don’t do a good job with your website, that won’t happen.
This can be because of your website landing pages or your marketing campaigns. In either case, working with a digital marketing agency can give you the help you need to improve your website and boost your conversion rate.
Pay Attention to Website Health
Your website may work great for a while. It produces results for your business and helps improve your brand’s credibility. But over time, you may notice that starting to change.
This happens when your website health degrades and begins offering a poor website user experience. Pay attention to the signs above to know when it’s time to invest in website updates.
Are you interested in learning more about how to use your website? Check out more articles on the website to learn more about increasing your company’s web presence.
