Can you believe that 61% of customers switch to another competitor after having a bad customer service experience, according to Zippia statistics? This shows us all how important it is to get customer service right.
Using the right customer service software can make a huge difference in the way you interact with customers. One of the major comparisons businesses are currently looking at is Salesforce vs. ServiceNow.
In this short guide, we’ll compare the two software options so that you can make a more informed decision about which one may be best for your company. Read on to learn more.
What is Salesforce?
Salesforce is by far one of the best customer relationship management (CRM) platforms you can get right now. It’s a cloud-based platform that companies can use to do things like:
- Impress customers with excellent customer service
- Find new leads
- Close more deals
As you can see, it’s more than just a customer service platform. Salesforce is also good for marketing and sales activities in your business.
If you are struggling to get to grips with Salesforce, one of the best things you could do is invest in Salesforce consultant services. If you don’t do this, you might be missing out on loads of locked-up potential from the platform that could translate into lost revenue.
What is Servicenow?
Servicenow is very similar to Salesforce in what it offers to businesses. While Salesforce may be king in the CRM realm, Servicenow has an edge in the information technology service management (ITSM) side of things.
Servicenow is great for optimizing customer and employee workflows though. So there are overlapping areas between Salesforce and Servicenow that you should consider.
A first good tip with Salesforce is you should start to use its Chrome extension. This way you can use a lot of the platform’s main features when you browse the internet in a much more intuitive way.
You can also set up the tiled view in Salesforce to help you see certain groups of tasks clearly. This helps employees become less confused about what they are doing or what’s scheduled during the day.
Another very simple but useful tip is to use the “Favorite” feature on the platform. This helps you access the main features that you use day-to-day so you become more efficient in your workflow.
A great tip to get to grips with Servicenow is to start learning some of the shortcuts. For example, you can type in “incident.list” to bring up your incident list quickly without having to run through other processes.
You also can open hyperlinks at speed in a new tab by holding down “Ctrl” and then pressing the link you what to open. Plus, you should make use of “Favorites” and “History” with this platform to keep your workflow smooth and fast.
Salesforce vs. ServiceNow Explained
You should now have a clearer understanding of Salesforce vs. ServiceNow. The main difference is that Salesforce is more of a CRM powerhouse while Servicenow is pro when it comes to ITSM.
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