It’s that time of year again when families all over the world celebrate the Lunar New Year. This is a time for reunion, reflection, and new beginnings. If you’re looking to create a special Chinese New Year brochure to commemorate this special occasion, here are 10 ways how to design it like a pro!
1. Choose A Style.
When designing a Chinese New Year brochure, there are many styles to choose from. Here are some examples:
Predominantly red color palette with various gold adornments.
Minimalistic design uses the primary colors of red, yellow, and blue.
An eclectic style blending traditional Eastern elements with modern Western art.
2. Pick The Right Fonts
The font choice is important because it reflects the tone of your message. Here are some examples:
Traditional Chinese fonts are ornate and embellished to signify good luck, wealth, and prosperity. These fonts often have a watermark or gold shimmer behind them.
Modern fonts tend to be less embellished and convey a tone that is both modern as well as traditional.
3. Get Creative With Illustrations
Illustrations are a great way to add flourish and richness to your Chinese New Year brochure design. Here are some examples:
Gold foil stamping or gold leaf, available from most office supply stores, can add a luxurious touch to your Chinese New Year brochures.
Gold or red color gradients in the background add richness and depth to your design.
4. Incorporate Gold Or Red Shimmer
Gold or red shimmer is an easy way to add richness and depth to your design. Here are some examples:
A simple gold or red color gradient in the background behind your design adds a luxurious touch.
Gold foil stamping or gold leaf can add a beautiful and elegant accent to certain parts of your Chinese New Year brochure.
5. Use Gold Foil To Highlight Important Words Or Phrases
A simple yet effective way to highlight important words or phrases is to use gold foil. Here are some examples:
In traditional Chinese New Year designs, certain words or phrases are highlighted in red and embellished with a gold foil stamping.
In modern Chinese New Year designs, keywords or phrases can be highlighted with a simple outline using a contrasting color overlay.
6. Use An Ornate Brocade Pattern As An Accent
An ornate brocade pattern can be used as an accent to create a sense of luxury. Here are some examples:
A simple gold or red color gradient behind the illustration gives the effect of an ornamented brocade pattern.
A Red and gold gradient background with Chinese characters adds detail and richness.
7. Format Your Chinese New Year Brochure Like A Pro
The layout of your Chinese New Year brochure is just as important as the elements you use to create it. Here are some commonly used layouts:
The traditional format has a vertical orientation with one or more horizontal panels that fold out from the left side. Depending on the layout, extra panels fold out from the bottom or right side.
The modern format has a horizontal orientation with multiple vertical panels that fold in from top and bottom. Some designs also have an additional panel that folds out from the right side.
8. Add A Custom Chinese New Year Brochure Cover
A custom cover with your company logo, photo, and a message is a great way to add a personal touch to your Chinese New Year brochure.
9. Print On Premium Paper
It’s important that the paper you use is of high quality because it will affect the outcome of your design in a big way. Here are some examples:
Printing on premium paper will give your Chinese New Year brochure a luxurious look.
It’s common in traditional Chinese New Year designs to use matte or textured papers that add an ornate touch.
10. Make It Personal And Memorable With A Handwritten Note
Adding handwritten notes to your Chinese New Year brochure can personalize your message and help it stand out from the rest.
It’s common in traditional Chinese New Year designs to include a handwritten red or gold foil stamp for extra emphasis.
Adding personalized hand-drawn illustrations can add a personal and memorable touch to your Chinese New Year brochure design.
If you’re looking for help with your Chinese New Year brochures, we’re here for you. Our talented team of graphic designers has just the skill set you need to bring your ideas to life. To find out more or get started, contact us today!
One great way to make brochures is to use Venngage — an online brochure maker that offers a wide range of brochure designs for everyone. To give you an idea, here are some brochure examples from their website!
As you create your Chinese New Year brochure, keep in mind that it has to grab attention fast and communicate a cohesive message about your brand quickly. From elegant gold foil stamping to catchy handwritten notes, there are several ways you can add richness and depth to your design so all your readers will be impressed with the outcome.
We hope the information we shared here will be helpful to you. If you think you’re ready to make your very own brochures, click here!